With a focus on brilliant storytelling, analytics, optimization and speed to market, Gulf News is improving audience and engagement in 2025, with the help of CMS provider Quintype.
Gulf News is one of the most prominent English-language media publications in the Middle East, headquartered in Dubai, United Arab Emirates. Established in 1978, it has earned a reputation as a trusted source for breaking news, in-depth reporting, and multimedia coverage across the UAE and the wider Gulf region.
From local affairs to international developments, business, sports, lifestyle, entertainment and opinion, Gulf News offers rich, comprehensive content for a digitally savvy audience.
With a strong digital footprint internationally, the brand continues to evolve as a digital-first media house, embracing video, interactive storytelling, and mobile-first experiences to serve both expatriate and local audiences alike.
Gulf News needed a platform that provides flexibility to enrich the user experience and essential features like image editing tools, spell check, and homepage customization , which are fundamentals for any modern digital newsroom.
The Gulf News team sought a dynamic, user-friendly platform that could align with their editorial needs and help them better respond to market demands. This need for agility and future-readiness became a key factor in moving to a system built for speed, scale, and modern Workflows.
As Gulf News launched its ambitious digital strategy, the team recognized the urgency to shift to a platform that could fulfil its ambitions while improving efficiency and AI adoption. Evaluating Options, Prioritizing Speed and Scale
Switching CMS platforms is not easy. However, Gulf News recognized that inaction would prove far more costly than change. A system upgrade was inevitable to keep up with the quality and speed of their content.
In their search for a modern CMS, the Gulf News team evaluated multiple platforms. They aimed to strike a balance between powerful features and budget considerations. This pragmatic approach led them to select Quintype as the ideal fit for their requirements.
The team was specifically looking for enhanced workflow management, AI capabilities, scalability to support their story velocity, more features and a CMS that could help them reach their audience faster. Improving internal editorial efficiency and the end-user experience were top priorities.
Migrating CMS platforms requires careful planning, coordination, and reliable support. Quintype helped throughout the migration journey, ensuring the Gulf News team overcame the onboarding challenges and adapted to the new environment smoothly.
One key benefit has been BOLD’s adaptability and responsiveness to Gulf News ' internal workflows. Whether content production or distribution, the CMS aligns with their operational Needs.
BOLD CMS offers a wide range of content formats, including standard stories, web stories, listicles, and many more. This empowers the editorial team to diversify content types and cater to varying reader preferences.
We developed an exciting digital strategy with a focus on great, engaging content. We have already seen a great response from our highly valued readers. Bringing in a new CMS BOLD has helped us quickly deliver great content in formats that we know our users appreciate. Now we can create stories, web stories, listicles, and more. The editorial team has been empowered with the changes made, and it has enabled them to tell stories in the way that our readers demand. - Mark Thompson, Digital Editor
As part of a complete frontend revamp, the Gulf News team and Quintype collaborated to implement a new front end for a high-performance UI/UX experience. The refreshed interface delivered a smoother UX, increasing engagement and improving on-site interaction.
Customer support has been a standout factor. The Quintype team has consistently met the expectations with their responsiveness and hands-on approach. Gulf News emphasized that, support requests are handled quickly and efficiently, with accessibility rarely seen with other vendors.
From a value-for-money perspective, Quintype proved to be a smart investment. The product and exceptional support gave the Gulf News team confidence that they were getting the best return on their CMS upgrade.
Post-migration, Gulf News has measurable performance improvements, including rise in traffic, ad impressions, and overall user engagement, driven by the successful combination of strong editorial efforts, a change in digital strategy and the capabilities of BOLD CMS.
According to the Gulf News team, BOLD CMS has significantly enhanced its publishing efficiency, cutting publishing time by an impressive 85%.
The innovative product, with exceptional support and scalable infrastructure, has helped Quintype become a powerful ally for any modern newsroom.
“Our goal has always been to be more than just a technology provider; we aim to be a true partner. We are proud to support Gulf News in their digital journey and remain committed to delivering the same responsiveness and reliability they value.” Said Chirdeep Shetty, CEO, Quintype Technologies
Gulf News success reflects how the right combination of editorial excellence and agile technology can transform a newsroom’s performance. If you want to scale, streamline, and better serve your audience, schedule a demo to discover how Quintype can help elevate your publishing platform to the next level.
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