Metro Vaartha is a modern, dynamic newspaper redefining journalism for Kerala's progressive and tech-savvy community. It is the first Metro Newspaper in the state, operated by Vaartha News Network Pvt Ltd under the well-known Carnival Group. It delivers concise, objective news to meet its readers' evolving preferences. Committed to truth, positivity, and developmental journalism, Metro Vaartha prioritizes unbiased reporting while embracing societal progress and enriching content.
Metro Vaartha is dedicated to educating, entertaining, and informing, and the brand connects millions of Keralites worldwide through online and offline platforms, transcending geographical and cultural boundaries. The brand is more than a newspaper—it's a movement towards a life of quality, empowerment, and cultural awareness, aligning with the aspirations of today's forward-thinking generation.
Metro Vaartha is a modern, dynamic newspaper redefining journalism for Kerala's progressive and tech-savvy community. It is the first Metro Newspaper in the state, operated by Vaartha News Network Pvt Ltd under the well-known Carnival Group. It delivers concise, objective news to meet its readers' evolving preferences. Committed to truth, positivity, and developmental journalism, Metro Vaartha prioritizes unbiased reporting while embracing societal progress and enriching content.
Metro Vaartha is dedicated to educating, entertaining, and informing, and the brand connects millions of Keralites worldwide through online and offline platforms, transcending geographical and cultural boundaries. The brand is more than a newspaper—it's a movement towards a life of quality, empowerment, and cultural awareness, aligning with the aspirations of today's forward-thinking generation.
As a young and ambitious media organization, Metro Vaartha faced challenges in carving its niche within a terrain dominated by traditional players. The limitations of its previous CMS became a growing concern, obstructing its efforts to innovate and deliver advanced digital experiences to its readers.
One of the foremost limitations was the operational inefficiencies of the old CMS. Technical burdens such as server space management and website maintenance consumed valuable financial and human resources. Placing and managing advertisements, whether automated streams like Google Ads or third-party ad networks, was complex and cumbersome.
Critical functionalities like Google Indexing API and Google News integration, crucial for visibility and search engine optimization, had never been implemented. This oversight limited the organization’s reach and discoverability among its target audience.
Additionally, the lack of technical support was another concern. The old CMS providers could not solve technical glitches or help with innovations. Though the brand wants to implement innovations, the lack of technical assistance hindered Metro Vaartha in integrating emerging trends into its news platforms.
Core Web Vitals (CWV) is a vital parameter for news websites but was never considered essential or given attention. The absence of awareness about core web vitals—key metrics crucial for optimizing site performance and user experience—hampered the brand’s ability to remain competitive.
Editorial flexibility was another major pain point. The inability to alter layouts in response to situational needs left the team constrained while managing sections and menus became a monotonous and rigid task. These obstacles slowed down operations and also stifled creativity and adaptability.
The brand recognized that despite its exceptional content, technical limitations were obstructing its growth and preventing it from achieving optimal reach. Metro Vaartha sought a system capable of overcoming these challenges while aligning with its ambitious growth aspirations.
Metro Vaartha’s search for a transformative solution led them to Quintype, whose sophisticated technology and advanced features offered a much-needed respite from these challenges.
Quintype meticulously analyzed Metro Vaartha’s challenges. The expert team recommended transitioning to BOLD, Quintype's CMS, alongside Ahead, Quintype's intuitive page builder. This would ensure a seamless and efficient publishing process.
Support Team: Quintype's 24/7 chat support has revolutionized Metro Vaartha's operations. The team provides real-time solutions to technical challenges and proactively addresses issues. Its hands-on approach has been instrumental in optimizing efficiency and enhancing the reader experience.
Homepage Layouts: Quintype’s page builder has managed layout changes, ensuring that Metro Vaartha's content presentation always aligns with editorial needs.
Efficient Error Management: The support team has ensured uninterrupted operations by resolving 404 errors and tackling issues flagged in Google Diagnostic reports.
No Technical Glitches: Occasional technical hiccups and user-reported errors have been quickly addressed, minimizing downtime and enhancing user satisfaction.
Core Web Vitals: By improving core web vitals, Metro Vaartha has been delivering a smoother, faster browsing experience, greatly enhancing the quality of interaction for readers.
Advertisement Management: Placing and managing ads, including Google auto-ad streams and third-party advertisements, has become effortless and highly efficient, resulting in improved ad performance and revenue.
Metro Vaartha team is happy with Quintype's support team and appreciates that our support has been crucial to their success, offering strategic insights to address key challenges.
“The move to Quintype has had a tremendous impact on our digital presence. Their 24/7 chat support has been a game-changer for us. From technical troubleshooting to proactive issue management, the team has been a tremendous help.
Quintype team's expertise has resolved traffic dips, improved platform performance with recommendations from Google Diagnostic reports, and maintained a technically strong foundation.
The team has also provided performance reports with actionable insights, guiding Metro Vaartha in refining strategies. Support for integrating Google News and automating social media posts has expanded the brand’s reach.
Just months after adopting Quintype’s BOLD CMS and Ahead Pagebuilder, Metro Vaartha experienced a remarkable transformation in its digital performance, marking a new chapter in its growth story.
In 2023, Metro Vaartha’s annual traffic soared from 687,000 visitors in 2022 to an astounding 4.1 million—a phenomenal 496.8% increase. This growth was mirrored in monthly page views, which surged from 57,250 to 341,666 during the same period, reflecting a similar 496.8% rise.
By 2024, Metro Vaartha had surpassed 11 million annual page views, with an average of 916,000 views per month—achieving 91.6% of its target of 1 million monthly views. The brand exceeded this goal during four months of the year, underscoring the effectiveness of Quintype’s advanced solutions in driving its digital success.
At Quintype, our customers' success is the ultimate recognition of our efforts. We believe in aligning our goals with our clients' achievements and remain dedicated to providing relentless support.
"We are thrilled to have supported MetroVaartha and proud to be part of their remarkable journey. Our commitment to integrity and consistent support remains stronger than ever," said Chirdeep Shetty, Quintype Technologies's CEO.
Quintype embodies the perfect synergy of innovation and flawless execution, driving transformative growth for its partners and positioning them as leaders in the digital landscape. Experience the Quintype difference—schedule a demo today and discover how we can elevate your platform to unparalleled success.