As Analytics Insight expanded its content offerings and readership, the limitations of WordPress as a content management system began to surface. The platform required constant manual intervention to remain up-to-date. Whether it was upgrading outdated plugins, maintaining compatibility with the latest WordPress versions, or adding new features through third-party tools, every update demanded considerable time and effort.

Moreover, integrating new functionalities often demanded a level of technical expertize that took time from the team. Customizing the site for advanced publishing needs became a herculean task. WordPress required deep technical intervention for complex modifications, something that became increasingly unsustainable as Analytics Insight grew. 

Additionally, the reliance on third-party tools created fragmentation across systems, impacting editorial efficiency and user experience. The most critical issue, however, emerged as the platform scaled; with a massive surge in data, articles, and daily traffic, managing WordPress's database became a daunting task.

The publication's diverse and evolving content demands called for a more intuitive, powerful backend that did not depend heavily on plugins or constant developer involvement. Recognizing the need for a more robust, future-ready solution, Analytics Insight decided to move out of WordPress to a modern CMS built specifically for digital publishers.

In its search for a CMS that could support a rapidly growing audience and a loyal reader base, Analytics Insight chose Quintype as its digital publishing partner. Quintype provided a modern, headless architecture with enhanced performance and a highly customizable environment. These features enabled the editorial team to focus on storytelling and strategic growth, free from technical obstacles and with improved efficiency.

By subscribing to Quintype’s fully managed CMS, Analytics Insight addressed the recurring loading and performance issues that were previously experienced with WordPress. Quintype’s AWS-hosted infrastructure provided speed, reliability, and scalability, essential requirements for a content-heavy, high-traffic publication.

The onboarding process was smooth and carefully managed to ensure uninterrupted website operations throughout the transition. Quintype experts provided comprehensive training sessions for writers and editors ahead of the migration, enabling the team to familiarize themselves with the new publishing workflow. This proactive approach significantly reduced operational downtime post-migration.

In addition to the seamless transition, the technical and customer support teams provided post-migration requirements. From implementing custom modifications to fine-tuning site performance, the support team was actively involved in ensuring that the client met its specific needs from day one.

As per the Analytics Insight team, Quintype CMS brings a refreshing simplicity to digital publishing. It helps authors and editors to manage content without dealing with technical hurdles. Its intuitive interface allows teams to easily add, edit, preview, schedule, and publish stories. 

One of the key improvements is reduced technical maintenance. With Quintype managing updates, security, and system management, the team at Analytics Insight could focus more on content creation and engaging with their audience.

The biggest advantages of Quintype CMS has been real-time collaboration. Writers, editors, and SEO analysts can now collaborate seamlessly on the same platform, reducing back-and-forth communication and enhancing content flow. Quintype also simplifies complex content structures, making it easier to repurpose and push stories across multiple social media channels. 

Ashish Sukhadeve, CEO, Analytics Insight

‍Built-in SEO recommendations helped the brand to fine-tune articles before they go live, ensuring every piece is optimized for maximum search engine visibility. The CMS generates analytics for each article, giving publishers a clear view of reader preferences and content performance. This data-driven approach helped Analytics Insights shape future editorial strategies and identify trends that truly resonate with the audience.

Analytics Insight has consistently delivered content that exceeds reader expectations, providing timely news that help audiences stay ahead in the rapidly evolving world of technology. Quintype is able to support this commitment to quality to ensures that valuable content reaches readers without delay.

By eliminating glitches and significantly improving load times, speed, and overall user experience, the brand was able to attract a wider audience. As a result, the high-quality content finally gained the visibility it deserved, driving stronger engagement and reinforcing Analytics Insight’s position as a go-to source for tech-driven news and analysis.

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Performance Summary

The overall efforts assisted Analytics Insight to cut down its publishing time by nearly 40%. Since migrating to Quintype, Analytics Insight experienced a 95% reduction in total cost of ownership, along with a significant improvement in platform stability. 

The technical issues that once plagued the team on WordPress are no longer a concern, thanks to Quintype’s real-time support and reliable infrastructure that keeps the site running 24/7. This improved efficiency and performance contributed to remarkable audience growth, with users increasing by 755.16%, pageviews rising by 352%, and first-time visitors increasing by 331.5%.

“From improving site speed and performance to offering real-time support and simplifying editorial workflows, the platform has enabled us to scale effortlessly,” said Ashish Sukhadeve, Founder & CEO of Analytics Insight.

“We are delighted to assist you and proud to be part of your success. We are happy to continue delivering the same honesty and support,”

said Chirdeep Shetty, CEO at Quintype Technologies.

Quintype combines cutting-edge technology with seamless execution, driving remarkable growth and empowering brands like Analytics Insight to thrive in the digital publishing landscape. Schedule a demo today to experience how Quintype can transform your content operations and take your platform to the next level.